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Napapijri is an Italian premium brand that was established in 1987, famous for a casual style. In the beginning, it produced bags for alpine travelers, today it offers high-quality functional sports and casual clothing, including men’s, women’s, and children’s clothing, as well as accessories and footwear. The brand’s offer for the Spring/Summer 2023 season, whose name in the Finnish language means “Arctic circle”, includes T-shirts, polo shirts, sweaters, sweatshirts, pants, jackets, tank tops, as well as accessories including wallets, sachets, and reporter bags. A visible characteristic logo with a writing in which the upper and the bottom part contrast coloristically appears on the collection s products. The logo symbolizes two poles – North and South. The Norwegian flag, on the other hand, is a tribute to arctic explorers, it also reflects Norway’s unpredictable weather conditions and picturesque landscapes of Scandinavia.