EA7 propositions are a combination of a sporty style with innovative fabrics and practical designs. They are also a compromise between high quality and a street character. The brand’s designs include casual products, but also clothing for training. This unusual combination was inspired by Andrij Szewczenko, an A.C. Milan football player, whose jersey number is visible in the characteristic name of the brand’s collection. Number 7 is also a visual reference to the wings of a proud eagle which is shown in the logo of the Imperium brand Armani. The latest sports collection for men proposed by EA7 in the Spring/Summer 2023 season offers propositions for active men who appreciate high comfort of clothing, especially during workouts. The SS22 collection is a timeless combination of functionality and comfort, as well as technological innovation. It also presents a minimalistic, but also consistent with the current trends, style, in which the brand’s logo is visible. In the EA7 offer, you can find a wide selection of T-shirts, sweatshirts, sweatpants, jackets, as well as underwear, and swimming shorts. The brand from the Armani fashion house also proposes accessories such as baseball caps, belts, backpacks, reporter bags, and sachets. It also presents various models of footwear including flip-flops and sneakers. All pieces of clothing are kept in toned-down colors in which the dominating colors are white, black, dark blue, red, and olive green. They are diversified with strong colors, such as cobalt, yellow, or neon orange and lime, which appear in details.